Funnels that do More Than Convert — They Scale.

Your business is not a template, and your funnel shouldn't be either. We don't do "one-size-fits-all" BS.

We design and execute custom-built funnels—from webinars and VSLs to high-velocity call and DM strategies—that perfectly align with your offer, your audience, and your revenue goals.

We maximize every interaction, crush sales cycles, and install systems that guide leads through every stage, delivering nothing less than measurable, consistent, and massive results.

A Proprietary System to Book More Calls, Maximize Show Rates, and Close With Ease.

The Engine Behind
Consistent, Scalable High-
Ticket Sales.

Want to turn cold traffic into high-ticket closers? Stop playing games. Call funnels are the fastest, most effective path to guaranteed high-ticket sales. We eliminate every ounce of friction and axe all unnecessary steps, strategically engineering the lead journey to achieve one goal: filling your closers' calendars with qualified, pre-warmed calls at massive scale. Whether you need to flood the pipeline with hundreds of calls daily or overhaul a bottlenecked system, our data-driven execution ensures flawless operation—from the first click to the final, signed deal. Your funnel will not fail.

This is How We Execute

Simple Scales, Complex Fails

We eliminate the needless steps that kill conversions. Our direct-connect system uses a powerful VSL paired instantly with an embedded application and scheduler. Skip the opt-in pages and unnecessary friction. It's a seamless, direct route designed to send only qualified, high-value leads straight to your sales pipeline.

Why Our Call Funnels
are Superior

Most businesses fail with call funnels due to complexity or a lack of conversion nuance. We fix this by optimizing every touchpoint—from integrating best-in-class tools to advanced remarketing for dropped prospects. With a track record of managing millions in ad spend and generating tens of thousands of sales calls, we offer a perfected system for consistent, predictable results, even at massive scale. Stop bleeding money on outdated funnels. Let us engineer the call funnel that takes your business to its next level.

Presentation-to-Profit: Optimized Webinar Systems.

Unlock massive scale with a single presentation. Webinars are the ultimate tool for educating, engaging, and converting prospects into customers. Whether you need the immediate interaction of live events or the predictable, passive income of evergreen systems, we optimize every detail for maximum results. We have a proven track record of scaling webinars to generate hundreds of thousands—and even millions—in monthly revenue. Let us make this the most profitable cornerstone of your funnel strategy.

Choosing the Right Format

Evergreen

Leverage the power of complete automation. Once your evergreen webinar is optimized, it mimics the high-impact live experience while running around the clock. This allows you to scale your efforts effortlessly, generating consistent, passive revenue 24/7 without requiring ongoing manual effort.

Live

The gold standard for relationship building, live webinars are the ultimate choice for immediate engagement and cultivating deep audience trust. They provide dynamic interaction, instant feedback, and crucial live Q&A sessions, allowing you to tailor your message precisely for maximum real-time conversion.

We use data to determine the ideal fit for your audience and goals. Whether you need weekly live sessions or a reliable automated funnel, we ensure the right model is chosen for the best possible ROI.

Engineering
High Performance Webinar Funnels.

The Webinar: Your Ultimate Sales Mechanism

We treat your webinar as a precision sales machine. We help you construct presentations that strategically educate and seamlessly guide your audience through a process of belief system alignment. By focusing on deep trust, proactively handling every objection, and culminating in an expertly packaged, irresistible offer, we turn viewers into committed buyers.

Optimized Registration: Low-Cost, High-Volume Leads

Acquisition efficiency is paramount. We deploy A/B-tested landing pages with compelling copy and targeted advertising to create registration processes that consistently maximize opt-ins while strictly controlling the cost per lead, typically between the $5 and $12 range. This ensures you attract a high-volume, relevant audience without excessive spend.

Show Rates That Outperform the Competition

Attendance is directly tied to profit, and we prioritize it. Our proven methodology implements exhaustive pre-webinar sequences designed to maximize engagement and attendance. We utilize 12 to 14 value-driven emails and 5 to 8 strategically spaced SMS reminders to keep your event top-of-mind, driving show rates that regularly surpass typical industry expectations, hitting 30%–40% or even higher.

Maximizing Revenue with Webinars

Closing Live On the Webinar

When the stakes are high, you are the ultimate closer. A live webinar turns your expertise into a high-impact group sales call, allowing you to present the offer, handle objections in real-time, and drive immediate sales. By leveraging exclusive bonuses or discounted pricing for attendees, this strategy delivers superior conversion rates on the spot, often eliminating the need for follow-up sales calls entirely.

Scaling with Cold Audience

While warm audiences provide stability, true growth comes from cold traffic. We specialize in unlocking this potential through advanced targeting, dynamic ad campaigns, and sophisticated content strategies. This comprehensive approach ensures you continuously attract fresh audiences and never hit a scaling ceiling relying solely on warm leads.

Principles for Success

Timing is Key

To maximize your audience reach across the U.S., we find the best days are Tuesdays, Wednesdays, and Thursdays. The optimal time is 8:30 PM EST, a strategic choice that respects all major time zones and is scheduled outside of business hours to boost attendance.

Data Driven Testing

We don't set and forget. Every critical funnel element—including Cost Per Lead (CPL), show rates, and close rates—is under constant, meticulous surveillance. Through continuous refinement, from subtle tweaks to ad creatives to adjustments on the registration page, we are always optimizing for superior performance and better results.

Dynamic Content Nurturing

We ensure attendees arrive ready to convert. Registrants receive a barrage of 20 to 25 tailored content pieces delivered via intense remarketing campaigns. Each piece is dynamically designed to aggressively build trust, preemptively handle objections, and maximize interest levels, ensuring prospects are fully primed to buy.

When to Automate

Once you’ve achieved consistent performance metrics—5-10% close rates, 20-40% show rates, and profitable cost per leads—you can transition to evergreen webinars. However, it’s critical to maintain the live webinar cadence while building automation to avoid disrupting your revenue flow.

Why Webinars Work

Convert Chats into Customers with Targeted DM Strategies
.

Forget generic DMs. Real DM marketing is a straight-line revenue engine. Our proven playbook equips your sales team with hyper-personalized outreach on Instagram, Facebook Messenger, and WhatsApp to spark conversations, warm leads, and load your closers’ calendars with qualified calls.Split your team into specialist setters and closers for maximum efficiency—every message has one mission: advance the sale. We don’t spam; we build genuine connections that funnel interest into action and action into revenue.

DM Strategies that work

Setters + Closers: The Ultimate Revenue Duo

Your sales team operates with clear specialization: dedicated setters and closers. Setters own the initial DM outreach, qualifying leads, addressing inquiries, and scheduling high-intent calls. Closers focus purely on sealing the deal during those calls, creating a streamlined handoff that boosts efficiency and drives higher productivity across both roles.

Platforms Designed for Personal Connection

We focus on Instagram, Facebook Messenger, and WhatsApp because your prospects are already there, checking messages multiple times a day. These platforms deliver unmatched immediacy and approachability, building trust quickly and creating the perfect environment for meaningful, sales-driving conversations.

This System Scales

DM strategies scale effortlessly—no longer limited to small teams.

We build in automated workflows, ready-made responses for common questions, and smart targeting rules. This lets your operation grow massively while keeping every message feeling genuinely personal and high-impact.

How It Works

Identify and Segment Your Audience

Using advanced targeting strategies, we identify high-value prospects and segment them based on their engagement and behavior. This ensures that your setters are starting conversations with leads most likely to convert.

Personalized Outreach That Converts

Every message feels custom-tailored, addressing the specific needs, interests, or objections of each lead. Whether it’s answering product questions, sharing resources, or building trust, the focus is always on creating value before pushing for the next step.

Seamless Handoff
to Closers

Once a lead is qualified, setters schedule a call with your closing team. This seamless handoff ensures that every booked call has high intent, saving time for your closers and increasing the likelihood of conversion.

Continuous Optimization

We monitor metrics like response rates, call booking rates, and closing rates to continuously refine your DM strategy. By testing different messaging frameworks and improving the efficiency of your setters, we ensure long-term success.

The Result You Can Expect

Increased Lead Engagement

DM strategies create a personal connection that email and ads often can’t match, leading to higher engagement rates.

Streamlined Sales Efforts

By dividing responsibilities between setters and closers, your team operates with greater focus and efficiency.

Higher Call-Show Rates

Leads nurtured through personalized DMs are far more likely to show up for booked calls, resulting in less wasted time for your closers

Scalable Conversations

With the right combination of automation and personal touch, we help you scale this process without sacrificing quality or results.

Why It Works

Forget generic DMs. Real DM marketing is a straight-line revenue engine. Our proven playbook equips your sales team with hyper-personalized outreach on Instagram, Facebook Messenger, and WhatsApp to spark conversations, warm leads, and load your closers’ calendars with qualified calls. Split your team into specialist setters and closers for maximum efficiency—every message has one mission: advance the sale. We don’t spam; we build genuine connections that funnel interest into action and action into revenue.

From Entry-Level Offers to Big Wins

Our Low Ticket to High Ticket Ascension focuses on enhancing lifetime customer value by thoughtfully guiding prospects through a journey that fosters trust, delivers results, and prepares them for your premium offers. This isn't about tossing a low-cost product and hoping it resonates; it's about crafting a strategic entry point that aligns with your high-ticket goals. Whether it's a $1,000 information product or a $10 tripwire offer, the emphasis is on creating small successes that make buyers eager for more.

Here's How It Works

Small Wins, Big Aspirations

It starts with delivering results quickly.

Every low-ticket offer should be designed for speed. Your customers should experience success fast—before they even think about losing momentum. Whether it’s a tool, resource, or course, it’s a slice of the pie that makes them crave the full meal. Think Costco: you come for the samples, but leave with a cart full of goods.

The strategy? Teach a crucial part of the process, but not the whole thing. Leave your customers saying, “If this one piece is this good, imagine what the whole system can do!”

Strategic Timelines That Lead to High-Ticket Sales

The timeline for satisfaction is everything.

When selling high-ticket products, your low-ticket offers must align with your broader customer journey. It’s not just about the sale; it’s about when the next offer makes sense. A 7-week program? Follow it up with upsell communications in week 8. A quick-win software tool? Start targeting ads after they’ve had time to see results.

By optimizing the time it takes for your clients to feel satisfied with the initial result, we position your high-ticket offer as the obvious next step.

The Right Message, at the Right Time, on the Right Platform.

Custom Automation and Multi-Channel Communication

We combine precision sales team outreach, dynamic marketing automation, and high-frequency remarketing ads to stay top-of-mind.

Sales Team Outreach

CRM-triggered notifications prompt your team to reach out to clients right after they've had an opportunity to benefit from your low-ticket offer. These calls focus on creating value rather than making hard sales, fostering confident conversations aimed at upselling.

Contextual Ads

By utilizing dynamic lists, we make sure your previous encounter ads that support their success and showcase the next steps in their journey. These ads appear across such as Facebook, Instagram, and YouTube, reaching clients where they already spend their time.

Marketing Automation

Customized emails that reflect each client's progress help maintain their engagement and inform them about upcoming opportunities, such as programs, masterminds, or VIP events.

Take them from small steps to massive milestones.

An Ascension Framework That Scales

We don’t just upsell; we build loyalty. Each stage of the journey is designed to amplify results. Whether it’s moving clients from an entry-level course to a $25,000 coaching program or upselling them into done-for-you services, the system works.

The result?
A business model that grows as your clients grow. A consistent, scalable strategy to maximize profits and deliver impact—fast.

VSL Creation Services by Event Horizon Marketing

Overview of VSL Creation

Video Sales Letters (VSLs) are a cornerstone for high-ticket sales, personal brands, and service businesses. At Event Horizon Marketing, we simplify the VSL creation process with strategies honed over years of experience, ensuring each VSL grabs attention, holds it, and drives conversions.

How We Help You Master VSLs

We don’t just write scripts. We partner with you to create VSLs that resonate with your audience, using proven methods to optimize length, tone, and flow. From concept to final production, we ensure every VSL is tailored to meet your business objectives.

What Our VSL Services Include

Simple Scales, Complex Fails

VSL Platforms We Support

Short & Long Form VSL's

Customized to your target audience’s decision-making preferences.

Formats for Specific Channels

Optimized for use on landing pages, social media, and direct email campaigns.

Multi-Audience Adaptations

Tailored to affluent decision-makers or broader demographics.

Why Choose Event Horizon Marketing

Our experience in helping businesses scale to million-dollar months means we understand the nuances of creating VSLs that convert. We simplify the process while leveraging advanced tools, like dynamic templates and automation, to ensure your VSL aligns with your brand voice and objectives.

Ready to Convert Views into Buyers?

If you’re ready to leverage the power of high-converting VSLs, let’s talk. Event Horizon Marketing is here to guide you every step of the way.

Deck sales Letters:
Converting Leads Where Traditional VSLs Fall Short

When play rates or retention rates on traditional Video Sales Letters (VSLs) drop, it’s time to pivot. Deck Sales Letters (DSLs) offer a streamlined, user-controlled way to ensure your sales message is consumed while maximizing engagement and conversions.

Why Deck sales Letters

Traditional VSLs rely on capturing attention from start to finish, but low retention rates can leave your sales message unheard. DSLs embed a clear, concise sales presentation directly on your funnel page, allowing leads to absorb the information at their own pace. This format not only boosts consumption rates but also ensures your offer gets the attention it deserves.

How We Build DSLs That Convert

Strategically Designed Presentations

Our team develops engaging, high-converting presentations using trusted templates such as the Mini Webinar 1.0 and 2.0 frameworks. These decks are designed to clearly showcase the problem, solution, and offer, keeping every lead captivated from beginning to end.

Funnel Integration for Seamless User Experience

The DSL is seamlessly integrated into your funnel page, replacing the conventional video format with a more intuitive and user-friendly design. By giving viewers the ability control their experience, we reduce friction and enhance the likelihood call bookings or application completions.

A/B Tested for Maximum Performance

By conducting thorough testing and optimization, we enhance your DSL to continually boost essential metrics such as retention rates, engagement, and conversions.

The Event Horizon Marketing Difference

Why Choose a DSL?

Improved Retention: DSLs let your audience consume content at their own speed, leading to better understanding and higher conversion rates.
Optimized User Experience: DSLs remove playback barriers, making it easier for leads to engage with your message fully.
Adaptable for Any Offer: Whether you’re selling high-ticket services, e-commerce products, or educational programs, DSLs offer the flexibility to communicate your value effectively.

Who Can Benefit from DSLs?

Personal brands scaling their audience
Lead generation businesses optimizing sales presentations
Funds and firms raising capital
High-ticket service providers seeking to close deals faster

Results You Can Expect

With Event Horizon Marketing, DSLs aren’t just another format, they’re a tested and proven tool to transform underperforming VSLs into high-converting sales mechanisms. Let us help you turn your deck into a conversion powerhouse that drives consistent, measurable results.

Let's Build Funnels that Perform

Success Starts with the Right Strategy

Event Horizon Marketing